1W2R LLC is not a lender and is not affiliated with SweetPay LLC. We build, install, and rent room dividers. To help customers pay over time, we make a third-party financing option available through SweetPay LLC, a separate financing platform that connects applicants with its own network of lenders.
Your loan application, credit decision, and loan terms belong to SweetPay LLC and its lending partners — not to 1W2R LLC. Your purchase, warranty, and installation remain with 1W2R regardless of how you pay.
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Opens SweetPay's application in a new tab.Event Photo Solutions
A rigid, freestanding wall that holds your step-and-repeat graphics perfectly flat, corner to corner, in every photo. No poles in the shot. No seams through the sponsor’s logo. No mid-event droop. Delivered, installed, and struck the same night — NYC and nationwide.
Look at the last gala photo your team posted. Follow the logos across the backdrop — halfway across the frame they start to ripple, and by the edge they are folding into a curtain seam. That is pipe and drape doing what fabric on a spring-loaded pole always does.
Brands pay real money to be on that wall. The photo is the deliverable — it is the only part of the night that is still working a year later. And the wall behind it is usually the cheapest structure in the room.
A 1W2R backdrop wall is a flat, hard surface that holds step-and-repeat graphics dead flat, corner to corner. Nothing is rigged, drilled, or hung — the wall stands on its own feet, so venue rules about anchoring never come up.
Flat-screen TVs mount into the wall face, flush, with the graphics wrapping around them. Guests get a photo backdrop and a live screen in the same surface — and there is no cart, no stand, and no cable run in the shot.
The screens sit in the same modular wall you would rent for a plain step and repeat, so one system covers the photo line, the sponsor loop, and the room division behind it.
We do not print graphics — and that is deliberate. Your print shop (or your sponsor’s) produces the graphics exactly to brand spec, and they mount flat on our wall. We supply the structure that makes their print look its best. Already have a printer? Perfect. Need one? NYC has hundreds — we will size the wall to whatever they produce.
What this wall is not: it is not a drape kit, it is not an inflatable, and it is not a flower wall — though if a florist is building you one, a rigid wall under the florals beats chicken wire on a frame every time.
Hotels ban rigging. Galleries ban holes. Lofts have nothing to hang from. A freestanding backdrop wall needs none of it — which is why our walls have stood at the Metropolitan Pavilion, the Rainbow Room, Nasdaq, and the United Nations.
Rental with graphics applied, single-sided: $858 per 4x8 wall, per event — delivered, installed, and struck. A plain one-color wall — no graphics — rents for $650. It is the same system behind our event partition rentals and event backdrop & display walls.
Purchase with graphics applied: $1,300 — own it, re-skin it, and use it at every event this year. The plain wall alone is $1,176. Custom sizes quoted same day, and the walls ship nationwide. Planning the whole room, not just the photo line? Start at the event planner hub or the event walls product page.
No — we build the wall. Your printer produces the graphics to your brand spec, and they mount flat on our wall. That keeps your brand team in control of color and lets us make the print look perfect.
Fabric on poles sags, ripples, and shows seams in photos. A rigid wall holds graphics dead flat with no poles or feet in the frame. Read the pipe and drape comparison.
Yes — it is freestanding furniture. Nothing attaches to walls, floors, or ceilings, so venue rules about rigging and drilling do not apply.
From an 8-ft doorway photo-op to a 40-ft-plus press line, straight or cornered — built from modular sections.
Typical photo walls install in under two hours and strike the same night after your last shot.
Yes. Buy it with your graphics applied for $1,300 (the plain wall is $1,176) and re-skin the same wall for every event — two rentals cost more than owning one.
Send your floor plan or the printer’s spec sheet — you will have a number today.
Send the floor plan and the graphic sizes — we will come back with a wall layout, a quote, and an install window.
Get a Free QuoteNo contractor, no permit, ships nationwide.
