1W2R LLC is not a lender and is not affiliated with SweetPay LLC. We build, install, and rent room dividers. To help customers pay over time, we make a third-party financing option available through SweetPay LLC, a separate financing platform that connects applicants with its own network of lenders.
Your loan application, credit decision, and loan terms belong to SweetPay LLC and its lending partners — not to 1W2R LLC. Your purchase, warranty, and installation remain with 1W2R regardless of how you pay.
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GALLERY-GRADE · NO VENUE DAMAGE
Freestanding booth walls that ship, install before doors open, and strike clean — never a drill bit in the venue.
A modular trade show booth is a freestanding system of trade show booth walls that ships from our Brooklyn shop, installs before doors open, brands cleanly with your graphics, and rolls back out the way it came in — without a single drill bit touching the venue. I’ve built them for shows at Javits, the Metropolitan Pavilion, and galas and galleries across NYC for twenty-five years, and not one has left a mark on a venue floor. Gallery-grade finish, rental-grade flexibility, and a crew that’s twenty minutes from most NYC venues.
Producers usually get two unhappy choices. Generic event hardware — pipe and drape, ten-by-tens with patchy carpet — is fast, cheap, and visibly cheap, undercutting the premium brand you came to sell the moment the doors open. Custom carpentry is gorgeous, costs a fortune, and ends up in the dumpster the morning after. We built 1W2R to sit in the gap: a booth that reads as architecture from across the aisle, ships and installs on a tight window, and comes back for the next show instead of the trash.

We pre-fit the entire booth in our shop, so the show-floor work is reassembly, not fabrication — the difference between making Tuesday-morning open and missing it.
· Twenty minutes from most NYC venues — a morning-of change is a phone call, not a freight delay.
· Reads as architecture under photography, not as booth hardware.
· Levels on any floor — and convention floors are never flat.
· Moves on legs or wheels for booths that reconfigure between sessions.
· Freestanding strike — a 20×20 tears down in about two hours instead of four or five.
· Built to come back — by the third show, the booth has paid for itself.
Need walls for a different space? See our demountable office partitions or studio apartment dividers.
25+ years of build experience. Burberry client. Walls installed at the Metropolitan Pavilion and the United Nations building. 90-day service warranty. Financing available. Ships nationwide. Same Brooklyn crew handles pre-fit, install, and strike — so the people who built it in the shop are the people standing it up at the venue.



A 20×20 freestanding booth installs in four to six hours with a three-person crew — the structure is pre-fit in our Brooklyn shop, so on-floor time is install, not fabrication.
No — freestanding walls don’t drill into the floor or hang from the ceiling, so there are no damage penalties and nothing to file with the convention authority.
Yes — it’s built to travel and reassemble across repeat shows, so the cost drops sharply after the first build and pays for itself within a few shows.
Often, yes. At Javits the house crew unloads your truck and handles the install — it’s a union floor — so our job is delivering the booth pre-built, labeled, and dock-ready for fast reassembly. Flag the show dates at first inquiry — we hold rush capacity for builds that genuinely need it. Send us your show & dates.
Send the venue, the booth size, and your move-in window — we’ll come back with a layout, a quote, and an install plan that hits doors-open.
Get a Free QuoteBuilding booths across a venue floor? Trade-show walls for event planners →
No contractor, no permit, ships nationwide.